Planning with Purpose
and a Bit of Joy
Turn your vision into a clear plan—and build it with systems that actually support your life, your leadership, and your next level of growth.
Live Masterclass + Replay | Built for entrepreneurs and growing business owners
Masterclass anticipated for April (Women’s Business Month
Not sure which is right? Join the waitlist for updates—and book a call if you need support now.
STARTING UP
What you need to start your business successfully
M & M
Marketing and Money Management Tools
2 Ws
Who and what to look for when building your team
WHO IT’S FOR
This masterclass is for you if:
- You have a vision (and maybe a vision board), but your weeks don’t match your goals
- You’re tired of planning and still feeling behind
- You’re growing—or trying to grow—and realizing your systems and leadership need to catch up
- You’re managing people (or preparing to hire) and want to do it the right way
- You want business growth that’s purpose-led and practical, not just motivational
This is especially helpful if you’re saying things like:
- “I’m doing a lot… but it doesn’t feel like progress.”
- “I need structure, but I don’t want to burn out.”
- “My team needs clarity—and honestly, so do I.”
You don’t need more pressure. You need a plan you can actually use.
Most business owners don’t struggle because they aren’t talented. They struggle because they’re trying to grow on top of:
- inconsistent routines
- unclear priorities
- messy workflows
- “people problems” that are really expectation problems
- and a business that depends on them for everything
WHY NOW
Why this matters right now:
If you’re heading into your next season of growth without a clear build plan, you’ll keep repeating the same cycle: start strong → get overwhelmed → fall behind → feel guilty → try again.
This masterclass is designed to help you shift from vision-only to vision + build—with a strategy-forward approach that still leaves room for joy.
WHAT YOU’LL LEARN
In this session, you’ll learn how to:
Translate your vision into a purpose-driven plan that fits your real lifeIdentify what’s keeping you stuck (even when you’re “busy” every day)
Build the foundational systems that make growth sustainable
Lead with clarity—especially when you’re hiring, managing, or scaling
Decide what to handle yourself vs. what to delegate vs. what to get support for
MODULE BREAKDOWN
Module 1: Vision That Actually Leads
Your vision board isn’t the problem. The missing link is what happens after the vision.
We’ll cover:
- How to turn vision into priorities (without losing the heart behind it)
- The difference between a “nice plan” and a usable plan
- Where most goals break down in real-life weeks
Module 2: Planning With Purpose (and Realistic Capacity)
Your plan should match your capacity—not punish you for being human.
We’ll cover:
- How to plan when you’re already overwhelmed
- How to set priorities that don’t collapse the moment life happens
- A simple rhythm for staying consistent without overworking
Module 3: The Build Phase (Systems + Support)
Growth requires infrastructure. This is where things get real—in the best way.
We’ll cover:
- The foundational “build” areas most owners skip (and later regret)
- Where to focus first if you want better execution and less chaos
- How to spot the difference between a time problem and a systems problem
Module 4: Leadership + HR Foundations for Growing Teams
If you’re hiring, managing, or planning to scale, this piece matters.
We’ll cover:
- Why “people issues” are often clarity, structure, and communication issues
- What needs to be in place before you add another team member
- How to know when it’s time for HR/management consulting support
WHAT YOU’LL WALK AWAY WITH
After this masterclass, you’ll leave with:
A clearer path from Vision Board → BuildA practical plan framework you can reuse (without being boxed in)
More confidence in what to focus on next
A clearer sense of whether you need support now (and what kind)
Plus: Live + replay access
Meet your Instructor
Dr. Joy Lough
Business Startup and Success Strategist
With over 20 years of experience in business, management, and human resources, I empower novice entrepreneurs to launch and grow their ventures intentionally and sustainably. As a Business Startup & Success Strategist, I offer tailored one-on-one consulting, VIP strategy sessions, workshops, and training programs designed to take you from planning to profit. At Joy Lough Enterprises, I guide clients through every phase—from business registration and strategy planning to HR and administrative systems—helping you build a solid foundation for long-term growth and success.
I’m also the founder of JLE Success Academy, an exclusive learning community offering live, structured programs that ignite your entrepreneurial mindset and provide actionable skills. From innovation and entrepreneurship to career support, our academy equips members with the tools they need to thrive in today’s fast-paced business landscape.
As a Writing & Editing Consultant, I help job seekers stand out, authors get published, and organizations deliver clear, compelling messages. Through Dr. Joy’s Writing Services, I offer professional resume help, author support, and business writing services—delivering polished content that resonates with internal and external audiences
In addition to consulting and writing services, I’m a best-selling author and speaker, having published six books—7 Steps to Success for the Entrepreneur being a standout that provides practical tools for business success—and regularly presenting in academic, business, and community settings
TWO WAYS TO WORK WITH JLE
Option 1: Join the Waitlist (Book + Course/Masterclass)
Join the waitlist to:
- Be first to know when enrollment opens
- Get early access details + bonus announcements
- Receive launch updates leading into April (Women’s Business Month / International Black Women’s History Month)
Option 2: Book a Call (HR/Management Consulting)
Book a call if you need help with:
- HR foundations (policies, processes, team structure)
- Hiring support and onboarding
- Management coaching and leadership development
- Operational systems that reduce stress and increase consistency
FAQ
Is this masterclass live?
Yes. It’s live, and a replay will be available for 7 days
Do I have to attend live?
No—replay access is included.
Is this only for people with employees?
No. It’s helpful if you’re solo, hiring soon, or already managing a team.
Will you pitch something?
You’ll leave with real value. At the end, Dr. Joy will share next steps for those who want deeper support through the book/course or consulting.